Leadership
Titlu curs: Competitive Factors in Strategic Marketing
- Description: You've got a great idea for a new product or service for your organization, or a major enhancement for an existing one. Now you've got to present the case to the decision-makers to go forward. What kinds of topics should you include in your strategic marketing plan? In this course you'll learn exactly what to consider as you develop and present your plan, including market data and competitor capabilities. Then you'll want to plan out the target deadlines for each task required to make this plan happen. You'll find it all in this course.
- Target audience: Marketing directors, marketing team leaders, and managers
- Estimated Duration: 2.5 h
- Lesson Objectives: Evaluating the Competitive Environment
•recognize the types of competition that marketers face and the steps to take to develop competitive strategies while considering internal and external environmental influences.
•identify the types of competition that you will face in the marketplace.
•outline the questions to ask when developing a competitive strategy.
•describe how external forces influence the competitive environment.
•describe how internal forces influence the competitive environment.
Competition and Relationship Marketing
•recognize the importance of each of the core elements of relationship marketing in terms of how they contribute or detract from competitive advantage.
•contrast relationship marketing with transaction-based marketing.
•explain how expectations are set and met.
•describe the dimensions of a marketing relationship.
•outline the different levels of relationship marketing.
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